I was in the ICF (International Coach Federation) Annual Conference last week. There were over 1500 coaches from 40+ countries attended the conference. The opening session started with a song "when you were born, you cried and world rejoiced, live your life so that when you die, the world cries and you rejoice.” I was singing along and my tears started to drop. This song touched my heart. As a passionate and effective coach, I am committed to be at service and make a difference to the world. I am sure there will be a lot of people cry when I die and I will leave legacy behind.

 

I am into marketing and selling nowdays. Watching the election in the last few months from that perspective, I had my learning.

 

From selling point of view, we can't sell people what we can offer. We sell them what they need. People need a change and Obama has been marketing himself to meet the needs. That created a huge suppor group and favorable votes. He used technology extremely well on marketing and that certainly helped to close the deal.

It provided a learning for me on how to market myself as a leadership coach and how to support my clients to market and sell their ideas to their organizations or other organizations. After all, leadership is to sense the needs of people/organization and build a team to meet the needs with inspiration, engagement and execution!

 

Cheers to the change!

 

HsuanHua Chang, www.coachseattle.com